Android Chief

Confirmed: Amazon Appstore coming to Europe soon

Posted In News - By AndroidChief on Wednesday, June 20th, 2012 With No Comments »

Amazon has made some significant changes to its Appstore developer portal as it prepares to start selling  outside of the U.S. According to a message posted for app developers, “Apps will be made available for distribution in the United Kingdom, Germany, France, Italy, and Spain later this summer, with plans for further global expansion in the future.” The posting by Amazon is a confirmation of a rumor that started circulating just over a week ago that Amazon would launch its Appstore, which is a rival to Google Play, in Europe.

Amazon have now included options for developers to localize their apps by adding marketplace-specific pricing as well as language translations. All existing apps will automatically be made available for sale internationally, however developers do have the ability to select the countries where apps are sold. Prices for individual countries can also be set in Euros (for Germany, France, Italy, and Spain) and Pounds (for the UK).

Since Amazon is going to make its Appstore available internationally, it is now almost certain that it will also start selling the Kindle Fire in Europe this summer as well. The current understanding is that Amazon will drop the price of the current Kindle Fire to $149 in the U.S., to start clearing existing stocks and then it will introduce a new Kindle Fire line-up for the U.S and the international market including a revised $199 7-inch Kindle Fire with a 1280 by 800 screen. There are also rumors of a 10.1-inch version that, if it is to succeed, will need to have a good features list and be aggressively priced to compete with the offerings from Apple, Samsung, and the Google Nexus 7 tablet coming at Google I/O.

It is estimated that Amazon sold about 4.5 million Kindle Fires during the first few months of its launch (at the end of 2011), however the only managed to sell a further 800,000 during the first three months of 2012. By releasing the Kindle Fire and its accompanying Appstore in Europe, Amazon hopes to boost sales and tap into new markets.

For those outside the U.S, will you buy a Kindle Fire? What price will you be prepared to pay for it? Let me know by leaving a comment below.

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