Ads are one of the biggest tools to get income in the mobile market. Many free applications are based on them, and similarly, phone manufacturers seem to be turning towards this business model.
Amazon was one of the first brands that decided to include ads on their Amazon Fire tablets (in exchange for a discount), this model has been perfected by Xiaomi (which directly sells its cheapest phones) and recently actually decided to follow the same steps.
"The ads are part of the Xiaomi business model" Abi Go, Product Manager
We have talked with Abi Go, senior Product Manager of Xiaomi, about the arrival of televisions in Spain, the ads on MIUi and much more.
Is it now Huawei's turn? Well, according to rumors, it seems so, although they should be taken without tweezers.
Huawei could include ads on Emui
This is stated by Mysmartprice, who through an exclusive have had access to an update on a device with the Huawei Mobile Services, these services that promise to be the replacement for Google services. In this update a series of new features have appeared in relation to the information that Huawei can collect from a device and use it to offer ads.
All this information will be used for the service Huawei Ads, and these would be some of the key terms:
- Personal data for ad personalization is stored for one year from its collection.
- The information is stored in data centers located in Hong Kong and Singapore.
- If the user consents, Huawei Ads will also collect and process the user's location to provide ads «Geographically relevant».
- Additionally, your data could also be processed by our customer service centers located, for example, in Egypt, Mexico, India, South Korea and Pakistan if you reside in any of these countries.
Does this mean there will be ads on Emui? Not so clear
At the moment that one reads all that information it is undeniable to think of Xiaomi or realme, brands that are adding advertisements within their personalization layer. Although it is easy to make a simile, it is important to clarify that the situation of Huawei is completely different.
The cause is in Trump's veto to Huawei when using Google services. This has forced to some extent that Huawei had to create its own mobile services ecosystem, both for Huawei itself and for the developers who are going to create applications on Huawei phones.
Huawei ads seem to be focused on app developers as a substitute for Google, but it is not clear if they will be integrated into Emui or what impact they can achieve.
Having your own ad system goes much further than other Chinese brands had previously done. We will have to wait to see what repercussions it has. If these ads are integrated only as we have seen in Android applications or will be used by the entire system is something that will depend solely on Huawei, by becoming an ecosystem controlled solely by them.
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